![]() ![]() Diversity demos were Caucasian 78%, Latinx 6%, 9% Black, and 7% Asian/other. Guys showed up, of course, at 53% and 80% over 25 with an older crowd actually coming out with 49% over 55+ (wow). Pic isn’t beloved by critics at 59% Rotten, but audiences liked it better with close to 80% positive in Comscore/Screen Engine PostTrak exits and a 75% definite recommend. Sony Pictures Classics expanded their Martin Sheen-Luke Wilson sports drama 12 Mighty Orphansto 1,047 (+915) in weekend 2 in 174 markets, making $870K. ’12 Mighty Orphans’ Sony Pictures Classics Los Angeles, San Francisco, Dallas, Houston, Seattle and Phoenix were better. Jackson movie’s strongest markets were in the South and the West with some OK numbers in NYC, Philly, Chicago, DC and Detroit. ![]() The sequel’s weekend ticket sales are finding close to a third of its business from Imax and PLF screens. Lionsgate is covering around a third of the $70M production cost on Hitman’s 2, and the P&A spend I hear is between $25M-$30M. That’s why we’re still seeing big product like Black Widow and Jungle Cruise hit the service day-and-date with theaters (and, yes, yes, overseas markets are still in a sling, which prevents the meaty tentpole profits we’re use to seeing). However, it’s all about the share price and subscribers for Disney, not box office at the moment, and the entertainment conglom missed on 2Q Disney+ subs, brining in 103M subs to Wall Street’s estimate of 109M. is expected to gross around $47M for all movies, which is a plus next to last year, but off 18% from last weekend’s $57.2M Comscore reported weekend total.Īlready, people are packing into cinemas here in Los Angeles: A Thursday night screening of F9 at the Burbank AMC was the most I’ve seen in a theater auditorium since February 2020’s Birds of Prey. Get it? It’s not about cinemas being dead, or people falling out-of-love with the movies. Again, it’s whether the title possess product-driven power or not. The movie didn’t open to Crazy Rich Asians results, nor did it get eyeballs on Warner’s streaming service HBO Max. ‘ In The Heights’ Warner BrosĪugust ISpot, which tracks studios’ TV spot spending, showed last weekend that Warner Bros. I have to think Ryan Reynolds’ Free Guy in its novelty of a guy whose inside a videogame will do better at the B.O. This weekend, there wasn’t a crowd thirsting to see a sequel to a 2017 late August action comedy that didn’t cross $100M domestic. ![]() So if audiences aren’t showing some sort of surge around a title at the box office, they unfortunately do not want to spend their disposable income and time to see that movie. NRG polls have consistently been showing that increasingly more people are comfortable with returning to the movies as the pandemic eases, and if you look around, people are everywhere - at restaurants, the beach, baseball games, etc. Let’s get something straight about this dull moment in the box office right now: Don’t forget it’s all about product, as A Quiet Place Part II is showing as the tentpole of the season with $125.2M. While it’s not ideal for exhibition that a Disney movie like Cruella is available on Disney+ Premier and in theaters, circuits will take whatever available cash is out there, and the Emma Stone movie has at least delivered a running total north of $64M (not great, but it’s money).īrett Dier, Anders Holm & David Rasche Board Lionsgate's Sebastian Maniscalco Comedy 'About My Father' “ A Quiet Place Part II” Paramount Pictures It was clear with Covid cases coming down and vaccinations increasing that LA and NYC would lift restrictions heading toward the Independence Day holiday. ![]() Disney can’t act clueless here and claim they didn’t know capacity limitations would be this high. Speaking of Father’s Day, wouldn’t it be nice to have a Pixar film in the marketplace instead of for free on Disney+? With NYC and LA permitting cinema capacities to rise to 100% this weekend, Luca, no matter how unknown the IP is, would have truly rained some cash on exhibition. It’s an OK result, and better than expected, but it’s not a result that has the town skipping about the return of the summer box office as the pandemic winds down, especially over what is typically a lucrative Father’s Day weekend. Sunday AM Update: The Hitman’s Wife’s Bodyguardis coming in higher over five days with $17M and a 3-day of $11.7M at 3,331 locations. ![]()
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